ISAAC ISAAC. A first name repeated twice, like an incantation. To make sure it sticks in people's minds and isn't forgotten anytime soon.
THE LABEL
A streetwear label, but so much more than that. A group of friends, a family in the broadest sense, a kind of oasis where everyone is welcome. And that goes for all the letters of
the alphabet that identifies it.
For the good times
ISAAC ISAAC,
It is now an established label that, today and tomorrow, sees itself as a kind of ode to life. A brand that is valuable for the child he once was, but that must be able to be adopted, validated, and claimed by generations of teenagers coming of age. Fanny, Andrea, Jeremy, Mathys, Léonard, Justine, and so many others. Isaac was taken from us, but it is his friends who will carry on his legacy, and others, known or unknown, familiar or strangers. The story is undeniably sad, the brand reveals itself to be incredibly rich, so much so that it appears generational, and even more.
Transgenerational.
The label's subtitle, "For the Good Times," reflects the fact that life isn't always easy, that it's sometimes fraught with seemingly insurmountable obstacles, and that we must strive to move forward. No matter what. So we must cherish the good times and look ahead.
